On Thursday 4 October 2012 fashion editors, bloggers and stylists came together to celebrate the launch of Missibaba’s wild new collection entitled Jungle Fever!

The Jungle Fever collection was inspired by Missibaba designer Chloe Townsend’s recent trip to a tobacco farm in the north of Zambia. The Chitenge fabrics worn by women living and working in rural Zambia were of particular interest to her. The versatile cloth is similar to kikoy, but thicker, and has many uses from sarong to baby sling. Chitenge fabrics originate from Indonesia and are printed using a traditional batik method. The patterns and colours are immensely varied and feature imagery from religious or political design to more tribal orientation.

The colours of the collection were inspired by Townsend’s memory of Zambian women working in the tobacco fields and the contrast of their patterned Chitenges against the khaki, earthy colours of the bush. The deeper tones were drawn from the jungle wilderness and the multitude of slithering snakes and creepy crawlies that inhabit it. The Jungle Fever collection introduces an assortment of new shades including midnight, ginger, salmon, green tea, pale lemon yellow, aqua, khaki, gold and good dose of hot pink and tangerine.

The Missibabas x

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