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Missibaba is a luxury accessory label established by leather devotee Chloe Townsend in 2005. Passionate about South Africa and supporting local industry Chloe works alongside business partner Lizel Strydom from a light flooded studio in Woodstock, Cape Town.

The spectacular views of glorious and ever-changing skies surrounding our energy centre, Table Mountain, never fails to inspire. From this place, magic is sparked and the creative process comes to fruition - from the dream to the tangible. Experimenting with texture and colour to continuously push the boundaries of imagination.  

A team of dynamic and skilled women work tirelessly alongside Chloe and Lizel, pouring their love and energy into each and every creation.

Passionate about Africa and supporting local communities, Missibaba focuses heavily on community upliftment and skills development programs. From Stellenbosch to Nairobi, the team constantly strives to find ways of supporting and elevating fellow craftsmen and women. 

Slow fashion devotees, the consummate team behind Missibaba take time to meticulously hand craft each unique item with patience and love. 


Missibaba Approach

A lot of skill and care goes into the making of our designs. We pride ourselves with extensive quality control during and after the meticulous realization process. 

We acquire the leather we use from both local & international sources. We are always searching for new colours and textures to inspire & delight us. 

We make very limited numbers of each design in each colour way due to our ever evolving hunger for play through design and our supply of resources.

Being at the tip of Africa influences our designs in many ways – it forces us to think out of the box when it comes to dealing with limited resources and it has also encouraged us to take control of designing most of our components in-house. It has pushed us to look at all the design details & elements involved in making a beautiful handbag which has allowed our design handwriting to be strong and well-rounded.

This means what you see in our stores is always evolving & fresh. 



Missibaba & kirsten goss

Missibaba shares two flagship stores with jewellery designer Kirsten Goss. Following a hugely successful collaboration between the two brands hosted in the Kirsten Goss store in Kensington, London, the proudly South African designers decided that there was an opportunity to join forces and open unique retail spaces in Cape Town and Johannesburg. 

The stores blend urban edge and approachable glamour, sitting comfortably amongst interesting and creative businesses that welcome you to wander in and explore. 


Press & PR

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